Armani Jeans is an LBA Italian professional basketball team which is also popular as AX Armani Exchange Olimpia Milano. This team was founded in 1936 in the city of Milan, Italy. Their official color is white and red.
Armani Jean’s team is also famous as the Scarpette Rosse (Little Red Shoes). It is because team officials imported red-colored Converse shoes for players from the USA. This nickname is still used by fans of the team.
In the Italian League, as well as in the NBB, the name of the clubs was called by the main sponsor. Olimpia Milan has changed the name several times. In between 1936 and 1955 the team was called Borletti Milano.
From 1956 to 1973 it was calling, Simenthal Milano. Armani Jeans was the sponsor from 2004 to 2011. The current sponsor is EA7 – Emporio Armani since 2011.
Olimpia is the most titled club in Italy, winning 26 Italian leagues, 3 Euro leagues, and 4 Italian Cups. They also have titles – 1 Intercontinental Cup, 3 Saporta Cup, 2 Korac Cup, and other grassroots titles.
Although the official name of the club is Olimpia Milano, it has often been better known by the commercial name. The name is given to it, based on its different sponsors. Apart from Armani Jeans, its main commercial names have been Borletti, Simmenthal, Innocenti, Cinzano, Simac, Tracer, Phillips, Sony, and Stefanel.
The colors of Olimpia Milano team are white and red. Normally the first kit is pants and a white shirt with red trim and the second kit is pants and red shirts with white trim.
History of Armani Jeans:
Milanese businessman Adolfo Bogoncelli has established The Pallacanestro Olimpia During the ’50s and ’60s. The club won the Italian league with great regularity. It was featuring stars Nane Vianello, Sandro Riminucci, Gianfranco Pieri, and Bill Bradley.
In the 1970s 3 teams were fighting for supremacy on the Old Continent: Real Madrid, Olimpia Milan, and Ignis Varese.
The representatives of the cities have cultivated great rivalry, because of the proximity of the cities of Milan and Varese that is around only 40 kms.
In the ’80s the club was sold to the Gabetti Family. During this period, the team has been qualified for 9 Italian League finals. They won 5 of them and during the 1987-1988 season. Find more info about Armani Jeans here.
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